As the melodious recitation of the Qur’an pleases to the ear, calligraphy makes its text pleasant to the eye. For calligraphic purposes only 10 texts were chosen. The criterion of selection was the possibility to convert these texts into images. Each suggested image should, in its turn, represent an animal whose presence in Muslim culture or even in the Qur‘an re- veals an obvious symbolic dimension.

eagle

Eagle

Sura al-Baqarah, named also the Throne verse which is considered the best of all the verses of the Qur’an. Whoever recites this verse after a prescribed prayer will be pre- served until the next prayer. The Throne verse protects whoever recites it in his person, his children, his property and his home and guards against the evil of the neighbours. This verse contains as well the Supreme Name of God by which He answers when prayed to.
Based on the virtues mentioned above, this verse Indeed, in Arabic the word „best“ has two different meanings: it may mean better than others or the highest in status. This last meaning allows representing the verse through the image of an eagle, an image that is most often associated with elevation and highness.

ELEPHANT

It is Sura 105. Its name is taken from the words designating ‚‘Ashab Al-Fil‘‘ (people of the elephant).It also refers to an important event that took place in the year 570 or 571 AD. Abrahah, the king of Yemen, prepared an army of 60,000 soldiers and 13 elephants to demolish al-Ka‘ba. Arabs describe the year in which the event took place as “A‘M‘ Al Fil” (the year of the elephant) and it is also in this year that the Prophet of Islam was born.
The poor Arabs, felt unable to challenge Abraha’s powerful army and elephants that were coming to destroy the Holy Building. They gave up but the powerful God saved al-Ka‘ba by sending clouds of birds which pelted stones … and the whole army was destroyed. No image could be better than that of the elephant to symbolize the me- aning of this sura.

elephant
horse

HORSE

Sura of the Night Journey, refers to a very important event in the history of Islam: it is the miraculous night journey the Prophet Muhammad had from Mecca to Jerusalem, that enabled the Prophet to live all three known temporal dimensions: the past, the present and the future. The image that is often associated with this event is that of a horse designated in Arabic by the Prophet as Buraq (quick as a flash). Indeed, it is an angel who took the shape of a horse to help the prophet accomplish his journey.

DOVE

Ya – Sin it is Sura 36 of the Qur‘an. Its main purpose is to warn the Quraysh Arabs against the consequences of their disbelief, their reluctance, and their mockery on the prophetic mission of Muhammad. These verses reveal the main mission of Prophet Muhammad as a messenger speaking to a people whose forefathers were not war- ned. The image of a dove could represent this mission and the way this meaning is expressed at the beginning of this sura confirms sufficiently such interpretation.

dove
raven

RAVEN

The Clot (Al-‘Alaq) it is Sura 96. In these verses, God emphasizes knowledge and draws the attention to one of the most important means of its acquisition: reading. It basically means „read to understand and appreciate at the same time one of the blessings God bestowed on man. God reminds that He showed Cain how to bury his brother‘s corpse after killing him unfairly. He sent him a raven (which began to scratch the ground) whose image symbolizes the transmission of knowledge.

CAMEL

The Declining Day, Epoch (Al-‘Asr) it is Sura 103 that guides the human being to a comprehensive and complete programme leading to happiness. It is revealed in order to clarify what makes the human being unhappy or happy, and what will bring success in his life, and what will lead to his downfall. This sura summarizes what could be said on human condition by highlighting the qualities of those who follow the path of salvation. Among these qualities there is patience. The camel is the animal to which this quality is often attributed.

camel
chameleon

CHAMELEON

The Dawn (Al-Falaq) It is the Sura 113. „Al-Falaq“ and „An-Nas“ constitute a pro- tection for the Muslim against demons, evil witches and the envious … The chameleon is, in the Arab-Muslim culture, the animal associated with either these spells or the counteracting of their effects, its image could symbolize this meaning. It is also allo- wed to read them to protect someone else: the Prophet recited them to protect his grandchildren Al-Hassan and Al-Husayn.

LION

Sincerity (Al-Ikhlâs) it is Sura 112. It exposes the fundamental doctrine of Islam (Ta- whid) in four short verses which can be easily read, recited and memorized. In the words of the prophet Muhammad, this sura equals, by its importance and significance, one third of the Qur‘an; as the Arabs say:“it has the lion‘s share“. The image of a lion suits its representation then.

lion
snake

SNAKE

„An-Nas“ Sura is related to the demand for protection against evil suggestions of the invisible and insidious demons. The context of revelation is identical to that of the pre- ceding sura. For memory and briefly, „An-Nas“ was revealed to the archangel Gabriel who exorcised the Prophet after Labid Ibn Al-A‘sam’s evil witchcraft. This is a chapter that believers recite all day long, but especially at bedtime to protect themselves from the presence of the domineering devil.
In the Arab-Muslim culture the image of a snake is usually associated with demons. It is also said that this is the shape demons often choose to appear to humans.

HOOPOE

It is the image of a hoopoe which symbolizes no verse of the Qur‘an, but conveys a meaning connected with the most important message of Islam: the declaration of faith (shahada). It is considered as the gateway to the entire religion, the first step after which all the precepts and worship of Islam take effect. No one can claim to be Muslim before uttering this declaration: THERE IS NO TRUE GOD BUT ALLAH AND MUHAMMAD IS ALLAH‘S MESSENGER
The hoopoe is responsible for transmitting critical information to the prophet Solo- mon. It cleverly drew his attention to the fact that the declaration of faith was broken by a nation out of his control. In other words, the hoopoe turned out to be protective of this declaration of faith by denouncing its transgressors. Such responsible attitude justified its absence before Solomon, who decided to check the information and to act accordingly. The image of the hoopoe is then what represents best this declaration of faith.

hoopoe

The idea of a watch displaying verses of the Qur‘an is in many ways unprecedented. In Arabic „Al- Noor“ means „Light“, and with this name the model high- lights the grace and profundity of the sacred word of the Qur‘an, allowing the owner to enjoy them. In fact, it combines the Bernhard Lederer watch-making know-how, whose technical sophistication is widely known, and the art of Arab-Muslim culture, which is not only inexhaustible in its symbolic meaning but also invaluable in its aesthetic worth.

Al- Noor offers a kind of “cultural” travel to explore all its dimensions. The technical dimension revealing precision and rigor seems to be sufficient to appre- ciate its magnificence. The aesthetic dimension high- lighted by the extraordinary and original calligraphic and finally, the symbolic dimension results from the religious texts, pregnant with meaning.

As the melodious recitation of the Qur’an pleases to the ear, calligraphy makes its text pleasant to the eye. For calligraphic purposes only 10 texts were chosen. The criterion of selection was the possibility to convert these texts into images. Each suggested image should, in its turn, represent an animal whose presence in Muslim culture or even in the Qur‘an re- veals an obvious symbolic dimension.

It becomes not just a wrist device by which the cur- rent time is seen, but unprecedented carrier of the
divine wisdom. The first four verses of the first Surah – „Al-Fatiha“ are inscribed on the dial. The play of light and shade in combination with Arabic script makes room for embossed text – a word, suspended in time, a word that generates respect.

Secrets of the mechanism are merely visible: from the dial side the tourbillon is remarkable and completes a full circle in a minute. The tourbillion is mounted in a cylindrical hole showing the beginning and the end of verses placed on the dial. The tourbillion bridge creates forms typical of the Arab-Muslim architecture. The center of the dial is decorated according to the old technology guilloche: thin grooves resembling dunes complement this unique masterpiece with special elegant features.

Transparent back allows admiring the original design of the accurate mechanism. Behind the delicately carved bridges the gears are visible. All facets are worked-out manually. At first glance, the mechanism is less dynamic, but the motion of the discs that displays the inscription in the aperture animates it every hour. At this point, you can observe the movement of the parts in all its glory. The flywheel is put into motion by the rapid rotation of the cog wheels, giving rhythm to an exciting “dance” that unfolds before the eyes of the admiring observer.
After creating Al-Noor watch, time serves as a universal basis, while culture and art of the Arab-Muslim world re-main, in fact, the source of inspiration.

Al-Noor-Set2
Al-Noor-Box-Set1
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